Lunch + Learn: Tourism Marketing in the Keweenaw

Tourism Marketing in the Keweenaw
How to reach tourists and invite them to your business

Presenters: Mary Myers, TV6 and Gray Destination Marketing and Brad Barnett, Keweenaw Convention and Visitors Bureau

• The HUGE Opportunity in local Tourism dollars.
• Tourism Numbers 2021.
• Analyzing and optimizing your website.
• Inbound vs Outbound Digital Advertising.
• Solutions to reach tourists before they come to town.
• Solutions to reach tourists after they arrive in the Copper Country.
• Internet Audience Targeting, Social Media Advertising, Email Marketing, OTT (Streaming TV), Paid Search, and more.
• General Q & A session on digital and traditional marketing.